One of the biggest news stories in the cell phone industry today is that Sprint has acquired a stake in music service Tidal, and they are definitely going to use this partnership to offer exclusive music from Jay Z, Beyonce, and a lot of other big name pop artists and rock stars.
What do you think? Would this make you more likely to pick Sprint as your cell phone service provider? The wireless industry is super competitive these days and it seems everyone is offering similar monthly plans and data packages. So, it makes sense that providers are looking for an edge with different offerings. Minutes, texts, and data are commodities. What value can cell phone providers offer beyond those standard features? Music? Sports? Beyond offering reliability and coverage, what's going to entice someone to switch from Verizon or AT&T to Sprint?
Monday, January 23, 2017
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